How to Succeed in Commercial Real Estate is a comprehensive, practical book for investors interested in commercial real estate. It is written for anybody – those just beginning in the business, as well as experienced brokers and sales managers .
The author shares a wealth of other practical knowledge reaped from 30 years in the business. You will get a straightforward overview of the business of selling commercial property. It also covers the four main specialty areas -retail, office, industrial, and investment—as well as crossovers and emerging specialties.
This books covers:
- Choosing a company and a specialty that’s a good fit for you.
- Sales strategies specific to commercial real estate.
- Practical suggestions for countering other brokers.
- The importance of focusing on exclusive listings
- How to find and get the best prospects.
- Effective strategies for marketing the property.
- Standard parts and points of negotiation for contracts and forms
- Rent and how it is calculated and quoted, including triple net, modified net, gross, and full service leases.
- and more
This is a terrific book for any broker and a “must read” for any rookie broker Read More