Building Your Own Mailing Lists
A targeted mailing list is a list that is directed at a certain group of people based on some attribute they share, such as age, location or shopping patterns. By targeting a promotion at a specific market, your marketing efforts is aimed at those most likely to be interested in the services you provide.
A targeted mailing list can be more cost-effective than other ways of advertising. By contacting a specific group of people directly, you avoid the cost of sending the ad to many people who will ignore it. It also helps you tailor your message to a specific group of people, making your message more relevant and perhaps more likely to be read than a message simply sent to everyone. By advertising more effectively to smaller groups of people and by using services like bulk mail to lower costs, you can achieve better results while saving money.
In real estate, your current market is the best market to draw from. Building a mailing list from your own clientele is the best place to farm because these loyal customers will refer you to their friends and relatives. Your clients already know and trust you. If you’ve provided great customer service, they will not hesitate want to continue turning to you for your services.
Begin by assembling an informational list of your current clientele. Make sure to as much of their demographic data as you can such as where they live, when their birthdays or anniversaries are, or what types of property they are looking to sell or own. The more information you collect the more opportunities you will have to stay in touch with your clients. Furthermore, since they already know you, your clients will most likely read your promotional items such as newsletters, postcards, or special reports.
In addition to building a targeted mailing list from your client base, you can also collect business cards at luncheons or meetings. You can also collect the names and addresses of business prospects that enter your office. Finally, you can simply request referrals from your existing clients. If they trust you, they will not hesitate to give you the names of friends or relatives looking for a good real estate agent.
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