As a Realtor, How Do I Attract Listings?
Have you ever noticed that despite the massive number of Realtors in your area, only a hand full are making a fortune selling real estate? They are extremely successful regardless of who these realtors work for Century21 or REMax. What techniques do they use to attract listings? What is the secret to their success?
Super Realtors have perfected marketing techniques that attract motivated buyers and sellers, and motivate them to take action. They focus on market and geographical specialization. Furthermore, they market themselves intensively among their targeted market.
Market Specialization is important to the success of super Realtors. Super Realtors focus on specializing on the type of property that will best suit their performance goals. For example, most Realtors focus on single family attached homes because they provide the greatest return on investment and are turning over the fastest.
Geographic Specialization is also an important factor. When a person decides to sell his/her house, they will find a realtor either through referral, recognition of a local representative, or through the yellow/white pages and internet. Super Realtors focus their promotional efforts on a specific geography. By doing this, they increase their market presence so that they are the first phone call if a target client decides to sell their property. They are also the first on the list if for referrals.
An added benefit is that Realtors that focus on Geographic specialization get considerable name recognize and be more inclined to be trusted. Super Realtors create a continual presence through nonstop marketing and promotion. Once they have chosen the type of property to specialize in, and the neighborhoods to cultivate listings, they begin marketing and promoting themselves and their services. However, they focus marketing their services on the area of geographic specialization that they have chosen. For example, some successful Realtors send postcards to their target clients on a weekly basis.
It is important to remember that the overall goal is to attract as many viable listings as possible. Regardless of who eventually buys the property, it is the listing agent that gets to take advantage of the commission. By focusing your time on marketing themselves to promising targeted clients, Super Realtors save time, increase listing visibility, and increase sales.
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